Art for a Cause was a pioneering public art program connecting art and social cause through previously static semi-public foyer space.

Bringing the foyer space to life, AFAC represented forty-four different causes, featured over one hundred artists and engaged thousands of new viewers.

Established in 2005 the multidimensional program provided exposure, curatorial, production and event direction to charitable initiatives and artists in a professional and dynamic environment. It connected with building tenants and their guests, fostered tenant relationships, and supported tenant philanthropic initiatives.

The program ran for five years across two purpose build galleries in Melbourne and Adelaide.

Reach > 5,000,000+ in print, radio, TV, live-cross, events and launches